Early last year a pic of a guy wearing Google Glass surfaced. He was in the shower, clearly having a great time.  The big deal? The issue commentators found with the pic was the fact that the guy in question, a developer at Google, seemed a little compromised in the “coolness” stakes. Other images showing nerds (and I’m allowed to use the word as I am one) wearing Glass began to paint a picture of a product decidedly less-than-cool. To Google’s credit they’re trying to bring an entirely new product category into the mainstream, t aking the crown from Apple as consumer electronics category creators. But the challenge with Google is going beyond making geek chic. If anyone can challenge Apples' dominance of the consumer electronics market it’s a contender that can take great UX and translate it into an enjoyable hardware-mediated physical experience like wearable computing. Even if Google is able to pull off truly category defining product marketing it still means comp...